Deal Development advises ACTEL in its selling to ODTIY Group, a renewed vision of Customer relationship management.
We are happy to announce the acquisition of ACTEL, a historical and recognized actor of “premium customer experience” by ODITY Group, a company which offers a Customer Relationship, BPO and Digital Communication integrated and tailor made offer, based in Madagascar. This acquisition creates a new player, giving an innovative and alternative experience and relationship management solution in order to adapt to a changing consumer market. The new entity is a new French digital nugget that overcomes the old call centers business model.
With over 35 years of experience, ACTEL offers to its clients premium services of distance relationship aiming the acquisition, retention and improvement of customer knowledge. Over the year, the company was able to maintain its premium positioning (“Made In France”) in a highly competitive environment, while adapting its business model.
The challenge surrounding this transaction was to bring to the historical shareholders, led by François SCHAPIRA, CEO of ACTEL, a suitable solution for their equity asset, and for the company continued existence. ACTEL has heavily invested in its resources production and “Quality ISO 9001” and “NF 345 “certifications. The Buyer will be able to capitalize on these assets which represent key assets in this business.
Just like all industries, the customer relationship business is facing the digital revolution. Due to this acquisition ODTIY creates a new significant actor that offers its clients a complete and comprehensive range of services. This acquisition milestones in the innovation strategy implementation initiated by the founders Benoit VORILHON and Dominique BOSCQ.
ACTEL’s leader gave a selling mandate to I-Deal Development, which he selected “for its knowledge of the sector and as a recognized investment bank for its perseverance for identifying the fitting buyer.”