I-deal Development


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CarrefourSo.bio

I-deal development advise the Lachat family, shareholder of So.bio group in it transmission to Carrefour group

Created in 2005 by Ms and Mr Lachat, the So.bio distribution network is positioned as a reference actor in the organic sector where it is implemented by defending it customer values. The strong relationship built with it suppliers network enabled to the brand to offer a large range of products, thus building a certain competitive advantage. So.bio gather 8 selling points in south-west France and the opening of 2 new shops is forecast for the end of 2018.

Jean-Marc Lachat, So.bio co-founder, commissioned I Deal Development for is organic sector experience (example : La Vie Saine …) and for it capacity to respond to customer expectations in the sale process.
The meeting between sellers and Benoit Soury, Organic Market Carrefour director, demonstrated the ambition he has to provide So.bio means to develop and make the brand a reputed actor at French scale.

« This acquisition by Carrefour, will allow So.bio to accelerate it development capitalizing on complementary expertise and on human and financial means of Carrefour group” explained Jean-Marc Lachat So.bio co-founder.

About Carrefour :

Carrefour starts his turn in the organic sector. July 18th So.bio acquisition is announced after the stock exchange closing. “So.bio is one of the best specialized organic shop concept in France thanks to it products quality, it price positioning, teams know-how and it efficient management” has declared Benoit Soury, Organic Carrefour director.

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