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Magic Forme

I-Deal Development advises on the sale of a network of Magic Form gyms in the Paris region

I-Deal Development supports a network of gyms affiliated with the Magic Form franchise in their sale process.

Since 2006, Magic Form has established itself as a key player in the field of fitness rooms, cultivating a solid and well-established reputation. Created by Christophe and Marcel Mateus, the brand has nearly 800 coaches, more than 70 clubs in France, as well as a club in Portugal, the country of origin of the founders.

In line with this success story, Michael Rocha and Miguel Marco created in 2007 and 2014 their network of gyms under the Magic Form license, with first-rank locations, good area, and extraordinary profitability. The leaders of this network have been able to set up an organization and a level of service that have made it possible to sustain their development over the years. This same organization allowed a strong post-Covid rebound for this Magic Form network, thus strengthening the reputation of quality and reliability of their brand.

Indeed, the fitness market has been hit hard by the health crisis of Covid-19. In November 2021, French gyms recorded a 27% drop in their turnover on subscriptions, compared to the period before the pandemic. But if the health crisis forced gyms to close for several months, it also awakened the consciousness of the French who became more aware of the practice of a sports activity. Thus, the sports hall market in France is experiencing changes that are as many opportunities.

Raphaël Lesueur, with substantial professional experience in management and financial management, was chosen to satisfy his desire for entrepreneurship and return to values closer to his own. In this extremely competitive market where pleasure offers endless possibilities, this is the best opportunity for a natural person who wishes to build up a wealth, with the possibility of carrying out external growth operations in the short or medium term.
The I-Deal Development team provided exclusive support to the shareholders of this group of gyms as part of their transmission.

‘I take only the positive side of supporting the I-Deal Development teams. Irvinn Aubert was responsive and always responded effectively to all our questions. I was surrounded by a team not only pleasant but also dynamic, who never gave up despite the twists and turns that can be encountered in this type of process. I-Deal Development’s proposals for the selection of potential buyers have always proved to be of high quality and relevant. For all these reasons, I am completely satisfied with this operation. I fully trust I-Deal Development for future projects and I highly recommend them!” Michael Rocha, Magic Form.

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