I-deal Development


Our references

Fitness BoutiqueAxa PE

MAGIC II SELLS ITS B2C DIETARY SUPPLEMENTS DISTRIBUTION BUSINESS

The Manager appointed Mr. Frédéric Bonan and I-DEAL DEVELOPMENT, who “had accompanied other family operations of the Group, in which he had participated, under satisfactory conditions and within satisfactory deadlines, and it was therefore natural that he turned to them”.

We are therefore pleased to announce the sale of the B to C distribution activity of dietary supplements to the NETQUATTRO Group (€25M sales in 2011, more than 100 employees), which is supported by AXA Private Equity.

I-DEAL DEVELOPMENT was able to identify a major player in the sports nutrition sector with “a very good reputation and the ability to finance the operation” in order to ensure the completion of the transaction and the respect of the deadlines that had been set. The Manager thanked the firm “I-DEAL DEVELOPMENT to have always been available and to have responded to all his requests as soon as possible.

For the Manager, “the most complicated phase was that of the lifting of the suspensive conditions which generated a stress which was at its paroxysm the day before the final sale. Mr. Frédéric Bonan and his teams were able to reassure me throughout the process, without them the operation could not have been completed”.

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