What is selling a business?
The challenge in selling your company well is to identify the counterparty for whom the business will have special value, allowing them to accomplish something extraordinary that the acquirer can valorize.
It is necessary to identify the most important strategic interest on two aspects: the strategic issue that will determine the value of the company, and the acquirer’s ability to sustain growth and provide new perspectives for the company.
You must understand the company from the inside and the acquirers in their ambitions.
