The family shareholders of Le Serpent Vert Group have finalized the sale of their network of organic product specialty stores to Naturalia, a subsidiary of the Monoprix Group. This strategic operation was carried out with the support of I-Deal Development, exclusive advisor to the sellers.
Founded in 1983 in Strasbourg, Serpent Vert has established itself as an essential brand in the specialized distribution of organic products in Alsace. With several retail locations in the region, the company has developed while remaining faithful to its values of commitment to healthy and sustainable food.
This operation allows the family shareholders to transfer their brand to a major player in the sector, thus ensuring the continuity and development of the Serpent Vert network. With the expertise of I-Deal Development, the sellers were able to structure and successfully complete this transition under the best conditions.
Naturalia, a key player in the distribution of organic products in France with a network of 56 company-owned organic stores, is continuing its growth with this first significant acquisition. In partnership with the founding family, Naturalia intends to accelerate its regional development by building on Serpent Vert’s local presence.
By supporting this operation, I-Deal Development confirms its expertise in mergers and acquisitions in the Retail sector and its commitment to supporting entrepreneurs and shareholders in their strategic business transfer projects.
