I-Deal Development advises VICTRIX in its merger with LAMBDA

Alan Allman Associates is an organized ecosystem specialized in supporting firms around the digital transformation of organizations. Led by its founding president Jean-Marie Thual, Alan Allman Associates invests in IT, management and strategy consulting firms with offers and business expertise with the desire to put people at the center of decisions. Alan Allman Associates acquired Victrix in 2022.

Since 2009, Alan Allman Associates has invested in promising technologies in resilient sectors such as banking, insurance, energy, health and retail around 3 major strategic areas: Canada, France and the Benelux. The strategy of Alan Allman Associates is to build strong brands both geographically and managerial, customers and offers and to promote synergies between firms.

Led by Éric Ferland, the Quebec company Lambda, founded in 1986, offers management and information technology (IT) consulting services. Its offer is based on 4 main areas: organizational transformation, technology, project management and cybersecurity.

Lambda also launched The Lambda Cybersecurity Portal. It is an integrated evaluation tool through a unique approach allowing the evaluation of strategic business elements to be protected.

The I-Deal Development team exclusively supported Alan Allman Associates in the acquisition of Lambda.

The Strategy

This transaction will allow Alan Allman Associates to create an important Canadian player in the service-IT consulting around the specialized offers of Lambda and Victrix and to build an industrial project by preserving the DNA and culture of the Company through the new Victrix/ Lambda set. The AAA ecosystem wishes to strengthen and develop its position in Quebec. The business, commercial and geographical synergies proposed by the Company therefore generate real interest from AAA. Concerning the Lambda company, this operation will allow it to give new perspectives to its consultants and managers by evolving in a human-scale firm and a growing international environment where cultures mix. In addition, the portfolio of Alan Allman Associates (more than 2,500 references) represents a real opportunity for the development of key account clients for the Company.

I-Deal Development

Founded in 2005: With a strong experience in merger operations, I-Deal Development is positioned as a high value-added player in supporting SMEs/ midcaps at key stages of their development. The firm operates in complex shareholder structures (investment funds, family contexts…) around two business lines: strategy consulting; and in all types of equity transactions (sale, acquisition, capital increase, etc.) enabling the company to take key growth steps.