A Passion That Drives Action
Marie-Hélène Baudoux has acquired 100% of the capital of WATTS, an iconic French brand in the boardsports industry, alongside its founder Laurent Brito. This transaction, orchestrated with the support of the advisory firm I-Deal Development, marks a new chapter in WATTS’ growth story.
About WATTS
Founded in 2014, WATTS designs both technical and lifestyle apparel dedicated to boardsports such as surfing, skiing, snowboarding, and skateboarding.
Driven by a community of passionate riders, the brand stands out for its strong and committed identity at the intersection of style, performance, and environmental responsibility.
WATTS distinguishes itself with a bold identity, characterized by modern cuts, vibrant colors, and assertive logos—reflecting a commitment to quality and sustainability. Having surfed a wave of success in recent years, the brand is now distributed by retailers such as Intersport, Ekosport, and Le Vieux Campeur.
Committed to a more responsible transition, the company is selecting more sustainable materials and reducing its environmental footprint.
A Future-Oriented Takeover
The challenge for WATTS now lies in consolidating its foundations, continuing its growth trajectory, and expanding into international markets.
Marie-Hélène Baudoux, an experienced entrepreneur, has previously invested in and led high-potential SMEs. Her expertise in business structuring and management, along with her strategic vision, will provide highly complementary assets to WATTS’ existing strengths and team.
“Marie-Hélène’s arrival in this adventure represents much more than just a new shareholder: it’s a human and strategic encounter that brings renewed momentum to our vision. Her approach will enable us to structure the company, reinforce our foundations, and give WATTS the means to establish itself sustainably in France and abroad. A big thank you to I-Deal Development for identifying the ideal partner for the next chapter of the company’s journey.”
— Laurent Brito, Founder of WATTS
