Founded in 2007 by Baptiste Lavigne and Romain Lacombe, NEO10 has continuously reinvented the sale of aluminum gates by breaking away from traditional distribution channels.The company has established itself through an innovative e-commerce model based on custom-made products, intuitive configurators, and tightly controlled logistics. This digital, agile, and high-performing approach has won over both private individuals and professionals seeking quality, autonomy, and responsiveness
The PICOT Group is a pioneer in perimeter security. It specializes in the design, manufacturing, distribution, and installation of fences and gates for residential, commercial, and public-sector customers. Since the investment by the GIMV private equity fund, the Group has benefited from increased resources to accelerate its development, particularly in innovation and external growth.
Its offering is built on strong industrial expertise and broad commercial coverage, deployed across multiple distribution channels — resellers, partner installers, specialized networks, and direct sales.
In France, the Group relies in particular on DIRICKX, the historic leader in the sector, with several production units across the country.
Internationally, the PICOT Group generates several hundred million euros in revenue and expands its presence through subsidiaries in Sweden, Poland, the Netherlands, and Italy, enabling it to address European markets with a consistent and competitive offering.
I-Deal Development advised Neo10 through a competitive process, at the end of which PICOT stood out for the quality of its offer and the robustness of its industrial strategy.
The integration of NEO10 into the PICOT Group marks a new phase of growth for the company, which will now benefit from enhanced industrial capacity, broader market access via the group’s network, and tangible synergies in omnichannel strategy.
In parallel, the PICOT Group consolidates its status as a European leader by integrating a digital-savvy player with complementary product expertise, thereby affirming its ambition to become a major force in the perimeter security e-commerce sector.
“We are delighted to join forces with the PICOT Group. This transaction will allow us to add a strategic e-commerce building block to a group already benefiting from strong international presence and impressive production capabilities. Neo10 will be able to leverage the Group’s expertise to build its future. This partnership is the ideal choice to open a new chapter in the company’s life.
In this context, I-Deal Development supported us every step of the way, with rigor and dedication, throughout a sale process that is often more complex than one initially expects. Their availability, agility in the face of challenges, and highly professional approach were invaluable assets — all within a pleasant and human working atmosphere, leading to a result that fully met our expectations. A big thank’s to Irvinn Aubert and Marie Develay”
— Baptiste Lavigne, Founder of Neo10
