Based in Nouans-les-Fontaines (Indre-et-Loire), Nouansport has established itself over the years as a recognized specialist in the manufacture and installation of bespoke sports solutions. The company is notably involved in the design, production, preparation, and installation of equipment dedicated to sports infrastructures, whether indoor or outdoor sports facilities, specific or multisport fields, or customized layouts. Its made in France expertise, product development capabilities, and numerous certifications (Quali Sport, FIBA/FFBad/FFF) have enabled Nouansport to position itself as a leader in indoor and outdoor sports equipment. For more than 60 years, Nouansport has built a strong reputation among local authorities, specialized installers, and private stakeholders in the sports sector.
The strength of this positioning and the quality of its expertise naturally attracted the interest of the Gerflor Group, a major global player in technical and sports flooring solutions. Operating in over one hundred countries, Gerflor has nineteen manufacturing plants, two logistics platforms, two R&D centers, and an integrated design studio. The group has grown through a strategy focused on continuous innovation and targeted investments in highly technical solutions, serving sectors including sports, healthcare, residential, and commercial environments.
This combination opens up new opportunities for both companies. For Gerflor, it strengthens its strategic sports segment and complements its offering with a broad range of sports equipment and the fit-out of halls and playing fields. The complementarity of the offerings and networks will facilitate the development of commercial and technical synergies, while the integration of Nouansport’s methods will help improve the group’s operational efficiency and enhance its value proposition in sports equipment.
For Nouansport, joining Gerflor represents a major milestone. The company will now benefit from the commercial, financial, and industrial support of a structured international group, securing its growth and broadening its development prospects.
I-Deal Development played a decisive role by supporting Nouansport at every stage of the sale process.
“The commitment, professionalism, understanding of industrial challenges, and the teams’ ability to put forward solutions at I-Deal Development made it possible to bring together two French leaders in the field of sports equipment to build a promising project with strong growth potential,”
Bernard Rony, President of Nouansport.
