Founded by Olivier Jammes in 2018, ATLET® is an organic sports nutrition brand characterized by its scientific approach and health-based core values.
Products are developed in collaboration with experts from the world of sports and nutrition.
This innovative brand has enjoyed steady growth since its creation, thanks to a range of energy and protein sports nutrition products combining bars, compotes, purées, gels and drinks. It stands out for its commitment: improved organic products, made in France, certified Organic Agriculture, while banning undesirable ingredients for the health of sportsmen and women. Education is at the heart of its approach.
Distributed throughout France via specialist sports outlets, ATLET® is available from leading retailers: I-RUN, ALL TRICKS, RUNNING CONSEIL, TERRE DE RUNNING, CHULLANKA…
N4 GROUP is France’s leading designer and distributor of mid- to high-end sports nutrition products and fitness equipment.
The Group’s multi-channel strategy, with 8 e-commerce sites and a Fitness Boutique network of over 115 stores, gives it considerable leverage.
The Group currently boasts a portfolio of 13 premium brands, including Inshape Nutrition, TSE Nutrition, Twenty DC, Harder, Black Protein, Moovyoo, Heubozen and André Martin, meeting the varied needs of a constantly expanding customer base.
Against a backdrop of strong growth for ATLET®, Olivier Jammes commissioned I-Deal Development to identify a partner to support this development while accompanying the next chapter in the company’s history. This transaction will enable the company to benefit from N4 GROUP’s commercial reach, expert support teams and know-how in sports nutrition brand development. N4 GROUP will be able to enrich its offering with a high-potential sports nutrition brand for endurance sports, while relying on Oliver Jammes, who remains at the head of Atlet Nutrition.
“Atlet is growing exponentially every year. To ensure its continued development, it was important to adapt the business model and think about the best possible future for the brand. N4 Brands and ATLET share the same values of quality, human relations and the environment, so it was only natural that the merger should be finalized. The integration of Atlet within N4Brands will give the brand the means to continue to develop under the best possible conditions, while being supported by the skills of the group’s teams. I couldn’t imagine a better scenario for Atlet, and as always, we’ll be committed to bringing the best products to our customers,” says Olivier Jammes, CEO of Atlet.
