I-Deal Development supports Alan Allman Associates in its merger with Forces Motrices

Alan Allman Associates (AAA) is a strong brand ecosystem created by its founding president Jean-Marie Thual. A specialist in the digital transformation of business lines, this multi-brand ecosystem focuses its strategy around four business lines. Business lines which are high-tech consulting, industry consulting, strategy and management consulting, and digital marketing.

Additionally, Alan Allman Associates is Happy At Work, ISO 9001 certified and Gold Ecovadis medalist for its CSR performance. Alan Allman Associates is listed on Subfund B of Euronext Paris (FR0000062465 – mnemonic AAA).

Founded in 1996, Forces Motrices is a communication agency based in Orléans and specialized in strategy, design, creation, audiovisual, event management, web and digital marketing.

Later in 2008, the agency Paul Fréa located in Tours, joined the group Les Forces Motrices.

This partnership will enable Alan Allman Associates to strengthen its digital marketing-centric hub and develop nationally. For the Les Forces Motrices group, this merger will allow it to rely on a strong company in the digital marketing sector since the acquisition of Evisiance.

The I-Deal Development team provided exclusive advice to Alan Allman Associates on all stages of the acquisition process.

About I-Deal Development

Founded by Frédéric Bonan in 2005: With a strong experience in merger operations, I-Deal Development is positioned as a high value-added player in supporting SMEs/ midcaps at key stages of their development. The firm operates in complex shareholding structures (investment funds, family contexts, etc.) around two business lines: consulting in operational strategy, by intervening on the daily life of companies in their issues; and in all types of high-balance sheet transactions (sale, acquisition, increase in Capital, etc.) enabling the company to reach key growth milestones.